What does your audience look like?

Demographics and Target audience… Both terms that are used by advertisers on a daily basis, but how much time is really spent delving deeply to find out exactly what makes that target consumer tick? What are their likes? dislikes? Where do they work? What kind of car do they drive? Where do they spend their time? The questions could go on and on!

Not understanding your target is like buying a birthday present for someone you have never met. You take a CHANCE and hope that they will like what you are offering. Before a brand or campaign is built, the audience must be dissected and understood. If you’re target is a 20 year old male, good luck finding him on the radio. He’s watching a YouTube video instead! Advertisers sometimes try to “guess” what it is that will appeal to their potential customers, but might end up missing the mark. Finding answers to these questions is not always a simple solution, but it is the solution that will yield the most.