The new Prius Billboard in Times Square gives iPhone users the chance to upload their drawings to be displayed on the board. This is a fantastic wave of creative advertising that breaks the boundaries of interactive. Out of the box ideas, like this one, get you noticed, get you viral […]
…And it works both ways: positively or negatively. Advertising and the way people make purchasing decisions have shifted. This is not new information, yet there are still those clinging to the “way things used to be.” Now more than ever, companies must rely on word of mouth marketing and customer […]