The power of a good customer experience is hard to beat. You may have the greatest product in the world, but if your customer did not have a pleasant experience with you, they will look elsewhere. It is easy to get caught up in the trap of focusing TOO heavily […]
A coupon or discount strategy, especially in a down economy, might seem like a logical and sure-fire way to draw new people into your doors. I would have to disagree with this way of thinking for many reasons. Take a look at this example: The List, A New Business Intelligence […]
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