There has been a lot of attention paid to how consumers are reacting to the recession – are they cutting costs universally, or just spending more when they see it’s worthwhile? Consider these examples – McDonald’s is positioning itself to take over the coffee market. With an advertising budget of […]
Wal-mart… we all have certain feelings associated with the retailer, but through their new campaigns they are trying to change these previous feelings. The task is to create a new image still resonating with those tightening their budgets, but adding the aspect of high value and sophistication. Hence, “Save money. […]
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