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unique-selling-proposition

Displaying All Posts Tagged as "unique-selling-proposition"
  • 11.02.2011 How Are You Different?
    Advertising, branding, Marketing, Ramblings No Comments

    A typical marketing message that is often seen across many industries is “We’re different” or “A NEW kind of _____.” Usually the message is rendered ineffective as there is no indication of HOW the company or brand is different. This really made me think and the truth is SAYING you’re […]

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  • 08.13.2009 Attention Consumer-Based Businesses: Your Brand Represents 50-80% of Your Value! Communicate Wisely!
    branding No Comments

    When asked to identify a brand, many people probably automatically go to a logo or slogan.  Although these are both very important aspects of a brand, the implications go FAR beyond the surface. Your brand is your image, however it is more than visual appeal -  it is deep-rooted thoughts […]

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  • 10.20.2008 Getting your name out there
    Advertising, Marketing No Comments

    True or False? The point of advertising is to get your name out there. FALSE! We hear this so many times. We ask the advertiser what he/she is trying to accomplish with his all important ad dollars and the response we hear is “Oh, you know..we’re just trying to get our […]

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    3rdideaBack in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiN
    4 days ago
    oldwitherowTrying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.
    4 days ago
    jasonkonopinskiAt @3rdidea — http://t.co/e4TuqP9i
    4 days ago
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