A typical marketing message that is often seen across many industries is “We’re different” or “A NEW kind of _____.” Usually the message is rendered ineffective as there is no indication of HOW the company or brand is different. This really made me think and the truth is SAYING you’re […]
When asked to identify a brand, many people probably automatically go to a logo or slogan. Although these are both very important aspects of a brand, the implications go FAR beyond the surface. Your brand is your image, however it is more than visual appeal - it is deep-rooted thoughts […]
True or False? The point of advertising is to get your name out there. FALSE! We hear this so many times. We ask the advertiser what he/she is trying to accomplish with his all important ad dollars and the response we hear is “Oh, you know..we’re just trying to get our […]