Barack's "O"

The “O” that won the election… at the end of the day, no matter what your affiliation, Obama owes his win to young people and never-before-voters. We can get into all of the political reasons why people showed up to vote in this historic election, but I say “he who brands…wins.” That is exactly what Barack’s camp did. The Obama brand was strong and well executed. Voting Obama was the “trendy” thing to do, this is what the brand was constructed to create. People who have never voted before “Barock’d the vote” because if they didn’t… they were no longer cool.

McCain did very little to no branding whatsoever. This caused him to suffer one of the greatest defeats any public entity can encounter: public branding. When the PUBLIC decides your brand based on their own assumptions, you quickly lose control. John McCain’s brand? Old man who will die in office. Quite a difference from the “trendy thing to do.”

What does this mean to you? Don’t fall short of your brand. If you’re a new company, a new website isn’t necessarily where you need to spend your initial marketing dollars. “If you build it they will come” is a lie. Brand yourself, promote the brand and they will come in droves. Don’t get trapped into a public perception that becomes your brand, you will spend a lot of years and too much money to over come it!