There has been a lot of attention paid to how consumers are reacting to the recession – are they cutting costs universally, or just spending more when they see it’s worthwhile? Consider these examples – McDonald’s is positioning itself to take over the coffee market. With an advertising budget of […]
Demographics and Target audience… Both terms that are used by advertisers on a daily basis, but how much time is really spent delving deeply to find out exactly what makes that target consumer tick? What are their likes? dislikes? Where do they work? What kind of car do they drive? […]