social media strategy

11.17.2010 Why We Crave Social Media

Marketing, social networking, word of mouth No Comments

Tomorrow morning I will be speaking to senior marketing students at my Alma Mater, Messiah College. As I’m sitting here preparing for the discussion I am also looking over student questions that were prepared in advance. I am really blown away by quality of the questions these students are asking […]

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10.12.2010 Social Media Success Takes More than Technical Know-How

branding, Marketing, social networking, technology No Comments

This may seem like an obvious statement, however with the insurgence of self-proclaimed social media experts, it is alarming to see the amount of people influenced based solely on the “expert’s” technical know-how. The consultant or company throws out some industry-lingo and instantly calls themselves an expert. We are seeing […]

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06.02.2010 4 Things You Need to Know About Social Media

Marketing, social networking No Comments

Before diving head first into a social media marketing plan for your company (side note: we ALWAYS recommend going in with a plan) there are a few things you should seriously consider. Many people do not fully understand the concept of social media marketing and why it is so entirely […]

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07.14.2009 Tight Marketing Budget? Inexpensive Marketing Tips for Retail, Restaurants, and Entertainment Businesses

Advertising, Guerilla, Marketing No Comments

It seems that businesses are cutting back as much as they can. Unfortunately, this often means that marketing and advertising budgets take a back seat. This is one of the worst things to do! Remaining consistent with your advertising while others are cutting back and disappearing results in gaining market […]

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