Pinterest is the latest social media buzz. I constantly read updates from my Facebook friends (mostly female) along the lines of “I’m sooooo addicted to Pinterest”, “How did I not know Pinterest existed before? I’m obsessed.”, “Good thing I’m off today because I can’t stop using Pinterest.” As a heavy […]
Seth Godin posted a fantastic blog today entitled, “First, make rice.” The basis of his post states that if you can’t get the rice right, you won’t be able to serve good sushi. Translate that to the marketing world and this becomes a poignant message. Unless you are really good […]
Around 90% of your Facebook “likes” will never actually visit your page once they choose to “like” you. Instead, most people get their information from the posts that show up in their newsfeeds. This means there is a lot of information competing for attention every time someone opens up their […]
It will inevitably happen. For a while, you’re on a roll. You have so much to talk about on your social media portals. Then it happens. You sit there in front of the screen and you’re drawing a blank. One of the most frequent comments we hear is “I just […]
We have all experienced this. You open your Facebook newsfeed and a brand posts a status update. You look at your Twitter feed and the exact same status update verbatim is posted by the brand on Twitter. What’s even worse is that the status update was well over 140 characters […]
A lot of emphasis is placed on gaining fans and how to reach more “likes,” but more importantly, businesses need to stop and ask themselves if they are making their current audience happy. I read a recent quote stating that brands need to think about their audience first, second and […]
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