Around 90% of your Facebook “likes” will never actually visit your page once they choose to “like” you. Instead, most people get their information from the posts that show up in their newsfeeds. This means there is a lot of information competing for attention every time someone opens up their […]
It will inevitably happen. For a while, you’re on a roll. You have so much to talk about on your social media portals. Then it happens. You sit there in front of the screen and you’re drawing a blank. One of the most frequent comments we hear is “I just […]
We have all experienced this. You open your Facebook newsfeed and a brand posts a status update. You look at your Twitter feed and the exact same status update verbatim is posted by the brand on Twitter. What’s even worse is that the status update was well over 140 characters […]
A lot of emphasis is placed on gaining fans and how to reach more “likes,” but more importantly, businesses need to stop and ask themselves if they are making their current audience happy. I read a recent quote stating that brands need to think about their audience first, second and […]
This may seem like an obvious statement, however with the insurgence of self-proclaimed social media experts, it is alarming to see the amount of people influenced based solely on the “expert’s” technical know-how. The consultant or company throws out some industry-lingo and instantly calls themselves an expert. We are seeing […]
There are so many social media automation tools out there to make life easier. Tools like HootSuite and Cotweet allow you to schedule your tweets ahead of time. Most blogging software also has scheduling features. You can literally set up your posts for the week at once and have them […]
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