Around 90% of your Facebook “likes” will never actually visit your page once they choose to “like” you. Instead, most people get their information from the posts that show up in their newsfeeds. This means there is a lot of information competing for attention every time someone opens up their […]
We have all experienced this. You open your Facebook newsfeed and a brand posts a status update. You look at your Twitter feed and the exact same status update verbatim is posted by the brand on Twitter. What’s even worse is that the status update was well over 140 characters […]
A lot of emphasis is placed on gaining fans and how to reach more “likes,” but more importantly, businesses need to stop and ask themselves if they are making their current audience happy. I read a recent quote stating that brands need to think about their audience first, second and […]
In virtually any discussion about social media this point is bound to come up- Social Media for business = Conversation. Is this correct? In part, yes, but it’s time we move past this idea and get to something deeper. How many of us see the posts on Facebook coming from […]
Tomorrow morning I will be speaking to senior marketing students at my Alma Mater, Messiah College. As I’m sitting here preparing for the discussion I am also looking over student questions that were prepared in advance. I am really blown away by quality of the questions these students are asking […]
This may seem like an obvious statement, however with the insurgence of self-proclaimed social media experts, it is alarming to see the amount of people influenced based solely on the “expert’s” technical know-how. The consultant or company throws out some industry-lingo and instantly calls themselves an expert. We are seeing […]
Back in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiN
Trying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.
I just ousted @3rdidea as the mayor of 3rd Idea Advertising on @foursquare! http://t.co/EC7HTodN
Back in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiN
Trying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.