I just finished reading the AdAge Digital article entitled: “Why Search May Not Click for Retailers by Abbey Klaassen. ” According to the article, retailers are inclined to throw lots of money into search for this upcoming holiday season, but the truth is, the search trends are showing this may […]
I just read an article entitled, Walmart’s Project Impact: A Move to Crush Competition by Sean Gregory. Walmart is beginning a new strategy to increase positive customer experience in their stores. An exerpt from the article is below: So what does a Project Impact store look like? One recent weekday […]