It’s the season we’ve all been waiting for! The Holidays. Everyone has or is in the process of shifting gears and preparing for a successful retail holiday. Although the numbers are looking postive, unemployment and the recession is still causing nervousness among retailers going into the busiest shopping season. So […]
The old adage goes, “If you try to be everything to everyone you end up being nothing to no one.” As harsh as this statement is, there is tremendous truth behind the concept of niche marketing and creating your superiority in the eyes of your niche. A niche market is […]
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