I was reading our local news paper (The Harrisburg Patriot) and noticed a letter to the editor. This letter was written by a concerned citizen in South Annville Twp., PA, which is just a few miles from Hershey. His suggestion was for various ways the state of Pennsylvania can make […]
When you think of your marketing, do not stop at your outside advertising and promotions. Although these things are very important, in your marketing efforts remember to also take into account some other simple things that can yield great results. Here are 5 ways your business can begin creating a […]
A coupon or discount strategy, especially in a down economy, might seem like a logical and sure-fire way to draw new people into your doors. I would have to disagree with this way of thinking for many reasons. Take a look at this example: The List, A New Business Intelligence […]
We all know how important it is to get those first time customers into your store or restaurant. Once they are there, however, you have the even more important task of dazzling them into becoming a repeat customer. Businesses take off when your happy customers become your repeat customers. They […]
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