Branding and marketing… it all comes down to one thing: image. Your image is the basis for everything. It is what causes people to associate certain feelings and perceptions with your brand, product, or service. As we have discussed numerous times, people will choose a brand over another because of […]
Have you seen the new T.J. Maxx commercials? What an awesome branding campaign! T.J. Maxx has typically been branded as a discount retail store. PROBLEM: This positioning carried perceptions of being “last year’s fashions”, “the stuff nobody wanted”, etc. etc… This new branding campaign is blowing these perceptions AWAY!! For […]
Back in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiN
Trying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.
I just ousted @3rdidea as the mayor of mudbrick creative on @foursquare! http://t.co/Od6659BG
I just ousted @3rdidea as the mayor of 3rd Idea Advertising on @foursquare! http://t.co/EC7HTodNBack in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiNTrying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.