It’s the season we’ve all been waiting for! The Holidays. Everyone has or is in the process of shifting gears and preparing for a successful retail holiday. Although the numbers are looking postive, unemployment and the recession is still causing nervousness among retailers going into the busiest shopping season. So […]
…And it works both ways: positively or negatively. Advertising and the way people make purchasing decisions have shifted. This is not new information, yet there are still those clinging to the “way things used to be.” Now more than ever, companies must rely on word of mouth marketing and customer […]
The power of a good customer experience is hard to beat. You may have the greatest product in the world, but if your customer did not have a pleasant experience with you, they will look elsewhere. It is easy to get caught up in the trap of focusing TOO heavily […]
I just read an article entitled, Walmart’s Project Impact: A Move to Crush Competition by Sean Gregory. Walmart is beginning a new strategy to increase positive customer experience in their stores. An exerpt from the article is below: So what does a Project Impact store look like? One recent weekday […]