We hear the terms branding and brand thrown around all the time in reference to a logo or visual representation, however a brand is the total image or personality of your business. It is built from a collection of perceptions as a result of exposure to EVERY aspect of your […]
A typical marketing message that is often seen across many industries is “We’re different” or “A NEW kind of _____.” Usually the message is rendered ineffective as there is no indication of HOW the company or brand is different. This really made me think and the truth is SAYING you’re […]
Today I am feeling a bit contemplative and thinking about the idea of taking risks vs. playing it safe. The world’s greatest achievers have no doubt plunged into the realm of risk-taking. Let’s take Steve Jobs for example, whose contributions and legacy will live forever despite his untimely death. One […]
We’re very pleased to have our new website up and running! In the next coming weeks, we will be constantly adding more portfolio information to keep you up-to-date on what we have going on at 3rd Idea. The site has been designed to be ultra sleek and simple. We want […]
Wow yum! RT @paintboxsoaps Victoria Sponge: Tart, ruby-red raspberry jam sandwiched between impossibly light layers of vanilla-scented cakeI will be there! RT @longwoodgardens Don’t miss our 1st #Fireworks & Fountains of the season to the music of Swan Lake http://t.co/TmQowROXAnd disabling comments on Facebook-pointless!RT @airport_girl What's the point of having a blog if you delete the comments you "don't like"?RT @SMMadagency: Research Finds Consumers Crave Simplicity [MediaPost Publications] http://t.co/zapWJV6PRT @theaccomac Charlene's ideas for planning the perfect picnic this summer http://t.co/RBjR85HmGet every new post delivered to your Inbox
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