Seth Godin posted a fantastic blog today entitled, “First, make rice.” The basis of his post states that if you can’t get the rice right, you won’t be able to serve good sushi. Translate that to the marketing world and this becomes a poignant message. Unless you are really good […]
It will inevitably happen. For a while, you’re on a roll. You have so much to talk about on your social media portals. Then it happens. You sit there in front of the screen and you’re drawing a blank. One of the most frequent comments we hear is “I just […]
According to Seth Godin, “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way […]
The power of a good customer experience is hard to beat. You may have the greatest product in the world, but if your customer did not have a pleasant experience with you, they will look elsewhere. It is easy to get caught up in the trap of focusing TOO heavily […]
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