I don’t mean to be the devil’s advocate here. (Well, maybe a little). But I wanted to throw in another twist to the previous Pepsi blog. Yes, it may appear that Pepsi has just updated their logo frivolously. However, what brand is causing a stir to the point that people […]
Branding and marketing… it all comes down to one thing: image. Your image is the basis for everything. It is what causes people to associate certain feelings and perceptions with your brand, product, or service. As we have discussed numerous times, people will choose a brand over another because of […]