Sometimes the most overlooked and underestimated form of marketing is guerrilla marketing. These marketing “tricks” (which, by the way, are a favorite at 3rd Idea) is often less expensive than other forms of media AND is more effective! A solid guerrilla campaign calls for some creative flair, clever thinking, and […]
Nike… Of course we know them for great shoes, but we like to recognize them for their branding and marketing genius.The following YouTube video depcits a guerrila tactic done by Nike on “Car Free Day” in Prague. As if the statement wasn’t enough, they recorded it and put it on […]
A huge mistake businesses make in smaller markets like York & Frederick is leaving out the Guerilla aspect of any campaign. Sure, its not always the best option, but usually (if properly executed) the most effective. Keep in mind when doing a “Guerilla” campaign that you need to keep it […]
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