The new Prius Billboard in Times Square gives iPhone users the chance to upload their drawings to be displayed on the board. This is a fantastic wave of creative advertising that breaks the boundaries of interactive. Out of the box ideas, like this one, get you noticed, get you viral and build up brand loyalty. This kind of advertising can be done on any level and at any scale.  Just because you’re a small business doesn’t mean you can’t think out of the box.

Check out these kickin’ summer box designs for Kleenex’s “Perfect Slice of Summer” series. I love them, its great to see a corporation being so creative and fun.

Source: Dieline

Background information: Los Angeles-based Illustrator Hiroko Sanders created the illustrations for the new Kleenex “Perfect Slice of Summer” tissue box series. Since the illustrations are the primary part of each carton, the challenge was to create artwork utilizing a style that embodies the spirit of summer, and that works uniquely with the carton design.  The three boxes are images of different fruits rendered with a stylized realism that unifies the design of the package with the brand and product.

Project credits: Hiroko Sanders, Illustrator
Jennifer Brock, Senior Designer/Brand Design – Kimberly Clark Corp.

The new logo is hip and fun. Yes, a brand must always hold true to its legacy, and I think it still is holding true. We do not look at the new logo and say, “What is this new brand I have never heard of ?” Of course not. We look at the new, funky red, blue, and white circle and go “Wow. Pepsi got a makeover.” Seeing that symbol still conjures up the same feelings toward the brand and we still recognize it as such. In my opinion, becoming hip and cool is smart. Change is not always a bad thing!

Also, let’s not forget about the younger demographics. I would guess that Pepsi would like to snag some of these people making the all important choice: Pepsi or Coke? Which brand appeals more to them? Yeah, traditional legacies are great, but so is being innovative.