One of my favorite new commercials is sweet, simple and fun. A family is celebrating Father’s Day –two young daughters give their dad a new shirt and cologne to make him more fashionable and improve his image. His son comes up and gives him a Hallmark card with the son’s […]
Steak, a new sweater, perfume, sunglasses, a bottle of wine, a new computer…. Retail and restaurant industry professionals could create a list that would never end of “things” their customers buy. However, I would argue there is one thing that ties each of these purchases together and that is the […]
True or False: Good ideas often sound foolish True! Let me explain what I’m talking about. Marketing messages and creating positive experiences for your customers can be a daunting and overwhelming task. There is so much to think about – staying consistent, making your messages match your in-store experience, keeping […]
There has been a lot of attention paid to how consumers are reacting to the recession – are they cutting costs universally, or just spending more when they see it’s worthwhile? Consider these examples – McDonald’s is positioning itself to take over the coffee market. With an advertising budget of […]
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