I was reading our local news paper (The Harrisburg Patriot) and noticed a letter to the editor. This letter was written by a concerned citizen in South Annville Twp., PA, which is just a few miles from Hershey. His suggestion was for various ways the state of Pennsylvania can make […]
I just finished reading the AdAge Digital article entitled: “Why Search May Not Click for Retailers by Abbey Klaassen. ” According to the article, retailers are inclined to throw lots of money into search for this upcoming holiday season, but the truth is, the search trends are showing this may […]
When asked to identify a brand, many people probably automatically go to a logo or slogan. Although these are both very important aspects of a brand, the implications go FAR beyond the surface. Your brand is your image, however it is more than visual appeal - it is deep-rooted thoughts […]