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consumers

Displaying All Posts Tagged as "consumers"
  • 11.17.2010 Why We Crave Social Media
    Marketing, social networking, word of mouth No Comments

    Tomorrow morning I will be speaking to senior marketing students at my Alma Mater, Messiah College. As I’m sitting here preparing for the discussion I am also looking over student questions that were prepared in advance. I am really blown away by quality of the questions these students are asking […]

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  • 06.11.2009 Your Business Positioning Statement and Why It’s Important
    Advertising, branding, Marketing No Comments

    A positioning statement is vital to any retail store, restaurant, and entertainment-based business since it defines who you are and what makes you different from your competition. Basically, this statement feeds your marketing messages and becomes a vital part of how you promote yourself. Businesses that are selling in a […]

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  • 12.09.2008 Mirror, Mirror, on the wall…
    Advertising, branding, Marketing No Comments

    Branding and marketing… it all comes down to one thing: image. Your image is the basis for everything. It is what causes people to associate certain feelings and perceptions with your brand, product, or service. As we have discussed numerous times, people will choose a brand over another because of […]

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  • 11.18.2008 It’s all about the DEMO
    Advertising, branding, Guerilla, Marketing, Uncategorized No Comments

    Demographics and Target audience… Both terms that are used by advertisers on a daily basis, but how much time is really spent delving deeply to find out exactly what makes that target consumer tick? What are their likes? dislikes? Where do they work? What kind of car do they drive? […]

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    3rdideaBack in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiN
    4 days ago
    oldwitherowTrying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.
    4 days ago
    jasonkonopinskiAt @3rdidea — http://t.co/e4TuqP9i
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