Branding and marketing… it all comes down to one thing: image. Your image is the basis for everything. It is what causes people to associate certain feelings and perceptions with your brand, product, or service. As we have discussed numerous times, people will choose a brand over another because of […]
Demographics and Target audience… Both terms that are used by advertisers on a daily basis, but how much time is really spent delving deeply to find out exactly what makes that target consumer tick? What are their likes? dislikes? Where do they work? What kind of car do they drive? […]
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