I found this awesome quote from Dustin Curtis on Stage Two. He says, Customer experience is the new brand. I’m not referring to a brand as a logo and a typeface. I’m referring to the new kind of brand, the one is formed by the entire experience of a customer’s […]
While Mak and I were in Philly this week for business I had the opportunity to witness word of mouth marketing at its finest. We were eating lunch at the bar of the White Dog Cafe (which just happens to be one of my favorite restaurants) enjoying our lunch when […]
According to Seth Godin, “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way […]
When asked to identify a brand, many people probably automatically go to a logo or slogan. Although these are both very important aspects of a brand, the implications go FAR beyond the surface. Your brand is your image, however it is more than visual appeal - it is deep-rooted thoughts […]
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