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	<title>3rd Idea &#187; Christmas</title>
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		<title>Christmas Ads: Santa Works at Mercedes, Shops at Sears.</title>
		<link>http://www.3rdidea.com/home/2009/12/christmas-ads-santa-works-at-mercedes-shops-at-sears/</link>
		<comments>http://www.3rdidea.com/home/2009/12/christmas-ads-santa-works-at-mercedes-shops-at-sears/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 17:10:08 +0000</pubDate>
		<dc:creator>Drewsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[consumerist]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[mercedes]]></category>
		<category><![CDATA[santa]]></category>
		<category><![CDATA[sears]]></category>
		<category><![CDATA[season]]></category>
		<category><![CDATA[sunday]]></category>
		<category><![CDATA[sweater]]></category>
		<category><![CDATA[ugly]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=553</guid>
		<description><![CDATA[While watching Sunday Night Football last night (ridiculous game) I noticed that good old Kris Kringle stars in a few commercials this season. I was multitasking so I didn&#8217;t have my eyes glued to the TV, but these two stuck out. The first one comes from Mercedes.  They&#8217;re alleging that […]]]></description>
			<content:encoded><![CDATA[<p>While watching Sunday Night Football last night (ridiculous game) I noticed that good old Kris Kringle stars in a few commercials this season. I was multitasking so I didn&#8217;t have my eyes glued to the TV, but these two stuck out.</p>
<p>The first one comes from Mercedes.  They&#8217;re alleging that Santa rides his bike around and works for quality control at a Mercedes factory, which is attached to his home office. No wonder Mercedes are so expensive, they ship from the North Pole?</p>
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<p>When Santa isn&#8217;t busy assuring quality at Mercedes, he&#8217;s shopping for flatscreens at Sears (with the reindeer). I don&#8217;t think I&#8217;d be allowed to bring my weiner dog into Sears, let alone 12 reindeer.</p>
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<p>But be careful out there. That Sears Research Center might not be as simple as it seems. <a href="http://consumerist.com/2009/12/i-found-it-impossible-to-buy-a-ps3-at-sears.html">The Consumerist</a> has a story about a woman who wasted 4 hours at various Sears locations trying to find a PS3.</p>
<p>All Santa commercials aside, who doesn&#8217;t love ugly sweaters?</p>
<div id="attachment_555" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-555" src="http://www.3rdidea.com/home/wp-content/uploads/2009/12/sweater-300x257.jpg" alt="Cozy! Sophisticated!" width="300" height="257" /><p class="wp-caption-text">Cozy! Sophisticated!</p></div>
<p>The Kansas City Art Institute&#8217;s website lets you make your own <a title="digital ugly Christmas sweater" href="http://kcaiholidaycard.com/" target="_blank">digital ugly Christmas sweater</a>.</p>
<p>Happy Holidays!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Simply Delicious Design</title>
		<link>http://www.3rdidea.com/home/2008/12/simply-delicious-design/</link>
		<comments>http://www.3rdidea.com/home/2008/12/simply-delicious-design/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 04:26:55 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[bobby flay]]></category>
		<category><![CDATA[cheers]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food network]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[innuendo]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[paper cut]]></category>
		<category><![CDATA[seasons eatings]]></category>
		<category><![CDATA[slogans]]></category>
		<category><![CDATA[throwdown]]></category>
		<category><![CDATA[toast]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[wordplay]]></category>
		<category><![CDATA[wrapping paper]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=118</guid>
		<description><![CDATA[Once again I was reminded why I simply love the world of marketing: Food Network. It was Christmas eve, late, and like many others (I&#8217;m sure), I was wrapping gifts &#8211; enjoying a frothy beverage &#8211; and watching Bobby Flay throw down in healthy competition. With cooking being one of […]]]></description>
			<content:encoded><![CDATA[<div id="attachment_119" class="wp-caption alignleft" style="width: 210px"><a href="http://www.3rdidea.com/home/wp-content/uploads/2008/12/food-logo.png"><img class="size-full wp-image-119" title="Food Network Logo" src="http://www.3rdidea.com/home/wp-content/uploads/2008/12/food-logo.png" alt="Food Network Logo" width="200" height="200" /></a><p class="wp-caption-text">Food Network Logo</p></div>
<p>Once again I was reminded why I simply love the world of marketing: Food Network. It was Christmas eve, late, and like many others (I&#8217;m sure), I was wrapping gifts &#8211; enjoying a frothy beverage &#8211; and watching Bobby Flay throw down in healthy competition. With cooking being one of my primary guilty pleasures, I find that whatever free time I can muster is mostly spent with the network that quenches my thirst for cookery.</p>
<p>Last year, the Food Network caused me to chuckle as they successfully managed to pull together my two favorite things in a blissful session of guiltless pleasure and did so with these two words: &#8220;Season&#8217;s Eatings.&#8221; &#8220;Ahhh, yes, there it is again,&#8221; I thought to myself last night as I cut my index finger on a slice of wrapping paper.  A simple innuendo or play on words makes marketers shake their heads in disgust, not because it is bad, but because we didn&#8217;t think of it! A few times I have found myself envious of people who have created these little bits of genuine geniousness.  &#8220;Season&#8217;s Eatings&#8221; sums up everything &#8220;Food Network&#8221; and &#8220;Holidays&#8221; and delivers it right in our lap, wrapped up with a bow. So, on this late Christmas day evening, with all the craziness of the day a memory, I offer a toast to smart marketers everywhere: Cheers to 2009 and all the wordplay that will come with it.  Season&#8217;s Eatings!</p>
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