We hear the terms branding and brand thrown around all the time in reference to a logo or visual representation, however a brand is the total image or personality of your business. It is built from a collection of perceptions as a result of exposure to EVERY aspect of your […]
A typical marketing message that is often seen across many industries is “We’re different” or “A NEW kind of _____.” Usually the message is rendered ineffective as there is no indication of HOW the company or brand is different. This really made me think and the truth is SAYING you’re […]
Today I am feeling a bit contemplative and thinking about the idea of taking risks vs. playing it safe. The world’s greatest achievers have no doubt plunged into the realm of risk-taking. Let’s take Steve Jobs for example, whose contributions and legacy will live forever despite his untimely death. One […]
As I have mentioned in a previous post, we live in a world where experience is the new brand. Study after study shows us that the more a consumer actively interacts and participates with your brand, the more positive their feelings toward your brand becomes. Not to mention, their brand […]
Back in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiN
Trying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.
I just ousted @3rdidea as the mayor of mudbrick creative on @foursquare! http://t.co/Od6659BG
I just ousted @3rdidea as the mayor of 3rd Idea Advertising on @foursquare! http://t.co/EC7HTodNBack in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiNTrying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.