A typical marketing message that is often seen across many industries is “We’re different” or “A NEW kind of _____.” Usually the message is rendered ineffective as there is no indication of HOW the company or brand is different. This really made me think and the truth is SAYING you’re […]
As I have mentioned in a previous post, we live in a world where experience is the new brand. Study after study shows us that the more a consumer actively interacts and participates with your brand, the more positive their feelings toward your brand becomes. Not to mention, their brand […]
When asked to identify a brand, many people probably automatically go to a logo or slogan. Although these are both very important aspects of a brand, the implications go FAR beyond the surface. Your brand is your image, however it is more than visual appeal - it is deep-rooted thoughts […]
Back in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiN
Trying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.
I just ousted @3rdidea as the mayor of mudbrick creative on @foursquare! http://t.co/Od6659BG
I just ousted @3rdidea as the mayor of 3rd Idea Advertising on @foursquare! http://t.co/EC7HTodNBack in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiNTrying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.