A typical marketing message that is often seen across many industries is “We’re different” or “A NEW kind of _____.” Usually the message is rendered ineffective as there is no indication of HOW the company or brand is different. This really made me think and the truth is SAYING you’re […]
As I have mentioned in a previous post, we live in a world where experience is the new brand. Study after study shows us that the more a consumer actively interacts and participates with your brand, the more positive their feelings toward your brand becomes. Not to mention, their brand […]
When asked to identify a brand, many people probably automatically go to a logo or slogan. Although these are both very important aspects of a brand, the implications go FAR beyond the surface. Your brand is your image, however it is more than visual appeal - it is deep-rooted thoughts […]
Wow yum! RT @paintboxsoaps Victoria Sponge: Tart, ruby-red raspberry jam sandwiched between impossibly light layers of vanilla-scented cakeI will be there! RT @longwoodgardens Don’t miss our 1st #Fireworks & Fountains of the season to the music of Swan Lake http://t.co/TmQowROXAnd disabling comments on Facebook-pointless!RT @airport_girl What's the point of having a blog if you delete the comments you "don't like"?RT @SMMadagency: Research Finds Consumers Crave Simplicity [MediaPost Publications] http://t.co/zapWJV6PRT @theaccomac Charlene's ideas for planning the perfect picnic this summer http://t.co/RBjR85HmGet every new post delivered to your Inbox
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Wow yum! RT @paintboxsoaps Victoria Sponge: Tart, ruby-red raspberry jam sandwiched between impossibly light layers of vanilla-scented cakeI will be there! RT @longwoodgardens Don’t miss our 1st #Fireworks & Fountains of the season to the music of Swan Lake http://t.co/TmQowROX