Paul McDougall of Information Week wrote an article I found most fascinating. By now, if you’re watching anything on television, you’ve seen the new wing of Microsoft’s continuing assault on Apple’s “elitist” attitude. The war was started by Apple a few years ago with the iconic “Apple vs. PC” television […]
Yes, they’re genius. If you really want to follow someone’s lead (although at 3rd Idea, we prefer to set the trend), Apple is a great example! They “get” “it,” especially when it comes to complete brand follow through. Why am I saying this? Right now, I’m using a new “MacBook […]
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