Accomac Inn & Accomac Events

Client: Accomac Inn and Accomac Events Wrightsville, PA

Scope: Social media strategy, social media marketing execution, Facebook i-frames, blogging, YouTube video production, traditional advertising, print advertising, collateral design, website design and development, guerrilla event production.

Accomac Inn has been a staple in Central PA when it comes to fine dining. With numerous awards and accolades, the restaurant is consistently named one of the best. Given the nature of this historic landmark, the Accomac has been battling an incorrect image of old and stuffy. 3rd Idea’s task was to change consumer perceptions through marketing and advertising. In 2010, the Accomac entered the world of digital marketing through social media in order to break down existing perceptual barriers. Through conversations and content generation, the Accomac is adding value and demonstrating their unique capabilities that will appeal to a whole new demographic. Their blog, “Culinnovation” was coined in an effort to provide a hub for the modern, unique food and event information it hosts. Additionally, Accomac Inn started their own garden in the spring of 2010. This solidified their already strong commitment to buying and supporting local farmers. Bringing awareness to theses initiatives is an ongoing thrust in Accomac advertising.

Sister company to the Accomac Inn, Accomac Events is a full-service off premise catering and event planning company. Likewise, 3rd Idea’s social media efforts have been focused in an effort to portray through example the Accomac’s capabilities in their range of services with a heavy focus on unique and custom. Most catering companies provide pre-fabricated menus and options – not at the Accomac. Each event is custom, fresh, and held to the highest standards.

Print & Billboard

Radio

Web & Social Media