word of mouth

01.24.2011 Foursquare grows by 3400%

Advertising, Customer Experience, Marketing, social networking, technology, word of mouth No Comments

2010 was definitely the year of geo-location social networking. The leader in this astonishing SM subset is New York City based Foursquare. Below you’ll find their 2010 year in review infographic with some pretty interesting statistics about their network and its users’ habits. 3rd Idea has successfully implemented Foursquare for […]

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01.13.2011 Customer Experience is the New Brand

Advertising, branding, Customer Experience, Marketing, restaurants, retail, social networking, word of mouth No Comments

I found this awesome quote from Dustin Curtis on Stage Two. He says, Customer experience is the new brand. I’m not referring to a brand as a logo and a typeface. I’m referring to the new kind of brand, the one is formed by the entire experience of a customer’s […]

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11.17.2010 Why We Crave Social Media

Marketing, social networking, word of mouth No Comments

Tomorrow morning I will be speaking to senior marketing students at my Alma Mater, Messiah College. As I’m sitting here preparing for the discussion I am also looking over student questions that were prepared in advance. I am really blown away by quality of the questions these students are asking […]

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07.08.2010 Social Media Expert or snake oil salesman?

Advertising, branding, Customer Experience, Marketing, social networking, technology, word of mouth No Comments

It seems like everyday we’re introduced to at least a half dozen new “Social media experts” who will gladly assist your business with Twitter, Facebook, Blogging and whatever else is popular that day. With unemployment so high right now, a lot of would-be entrepreneurs are diving into social media, simply […]

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03.04.2010 Word of Mouth Marketing at its Finest

Marketing, social networking, word of mouth No Comments

While Mak and I were in Philly this week for business I had the opportunity to witness word of mouth marketing at its finest. We were eating lunch at the bar of the White Dog Cafe (which just happens to be one of my favorite restaurants) enjoying our lunch when […]

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Back in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiN
4 days ago

Trying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.
4 days ago

At @3rdidea — http://t.co/e4TuqP9i
4 days ago

I just ousted @3rdidea as the mayor of mudbrick creative on @foursquare! http://t.co/Od6659BG
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At @3rdidea — http://t.co/M0HPzIsy
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At @3rdidea — http://t.co/swa36jeo
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At @3rdidea — http://t.co/J5Vn5tip
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I just ousted @3rdidea as the mayor of 3rd Idea Advertising on @foursquare! http://t.co/EC7HTodN
2 weeks ago

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