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retail

Displaying All Posts Filed under the "retail" Category
  • 08.29.2011 Use Experience To Create A Positive Emotional Response
    Customer Experience, Guerilla, Marketing, retail No Comments

    As I have mentioned in a previous post, we live in a world where experience is the new brand. Study after study shows us that the more a consumer actively interacts and participates with your brand, the more positive their feelings toward your brand becomes. Not to mention, their brand […]

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  • 01.13.2011 Customer Experience is the New Brand
    Advertising, branding, Customer Experience, Marketing, restaurants, retail, social networking, word of mouth No Comments

    I found this awesome quote from Dustin Curtis on Stage Two. He says, Customer experience is the new brand. I’m not referring to a brand as a logo and a typeface. I’m referring to the new kind of brand, the one is formed by the entire experience of a customer’s […]

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  • 11.18.2009 SMS Marketing Clearing Cars Off the Lot
    Advertising, Guerilla, Marketing, retail, technology No Comments

    Normally, talking about texting and cars in the same space would warrant the voting of a bill in the House of Representatives. Today, however, we’re talking in a whole different context: text messaging to sell cars. While I could sit here and churn out facts on why text message (aka […]

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  • 09.09.2009 Walmart’s Project Impact: Focusing on Customer Experience
    Marketing, retail No Comments

    I just read an article entitled, Walmart’s Project Impact: A Move to Crush Competition by Sean Gregory. Walmart is beginning a new strategy to increase positive customer experience in their stores. An exerpt from the article is below: So what does a Project Impact store look like? One recent weekday […]

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  • 07.30.2009 Kleenex kicks it up with summer boxes
    Advertising, branding, Customer Experience, Marketing, retail No Comments

    Check out these kickin’ summer box designs for Kleenex’s “Perfect Slice of Summer” series. I love them, its great to see a corporation being so creative and fun. Source: Dieline Background information: Los Angeles-based Illustrator Hiroko Sanders created the illustrations for the new Kleenex “Perfect Slice of Summer” tissue box […]

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  • 07.16.2009 Apple mad at Microsoft Ad campaign; I love it
    Advertising, branding, Marketing, retail, technology No Comments

    Paul McDougall of Information Week wrote an article I found most fascinating.  By now, if you’re watching anything on television, you’ve seen the new wing of Microsoft’s continuing assault on Apple’s “elitist” attitude. The war was started by Apple a few years ago with the iconic “Apple vs. PC” television […]

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