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restaurants

Displaying All Posts Filed under the "restaurants" Category
  • 01.13.2011 Customer Experience is the New Brand
    Advertising, branding, Customer Experience, Marketing, restaurants, retail, social networking, word of mouth No Comments

    I found this awesome quote from Dustin Curtis on Stage Two. He says, Customer experience is the new brand. I’m not referring to a brand as a logo and a typeface. I’m referring to the new kind of brand, the one is formed by the entire experience of a customer’s […]

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  • 04.06.2010 Domino’s terrorizes “pizza holdouts”
    Advertising, Guerilla, Humor, Marketing, restaurant advertising, restaurants No Comments

    In their latest campaign, Domino’s Pizza focused a lot cash & coin on advertising to just 3 people. But, the world was watching. In a recent survey, Domino’s found that everyone thought their pizza was terrible. In an effort to change that perception, they changed their recipe. What has followed […]

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  • 07.01.2009 Discounts and Coupons are Not Always the Best Form of Marketing in a Down Economy
    Advertising, Marketing, restaurants, retail No Comments

    A coupon or discount strategy, especially in a down economy,  might seem like a logical and sure-fire way to draw new people into your doors. I would have to disagree with this way of thinking for many reasons. Take a look at this example: The List, A New Business Intelligence […]

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  • 06.30.2009 Retailers and Restaurants: How to Create Word of Mouth Advertising
    Marketing, restaurants, retail No Comments

    We all know how important it is to get those first time customers into your store or restaurant. Once they are there, however, you have the even more important task of dazzling them into becoming a repeat customer. Businesses take off when your happy customers become your repeat customers. They […]

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  • 06.15.2009 What is Your Customer REALLY Buying?
    branding, Customer Experience, Marketing, restaurants No Comments

    Steak, a new sweater, perfume, sunglasses, a bottle of wine, a new computer…. Retail and restaurant industry professionals could create a list that would never end of “things” their customers buy. However, I would argue there is one thing that ties each of these purchases together and that is the […]

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  • 06.11.2009 Top 5 ways to build customer base for your restaurant
    Advertising, Marketing, restaurant advertising, restaurants No Comments

    With so many restaurant choices available, how do restaurant owners gain, build and maintain their broad base of clientele? Competition is fierce and the decision as to where hungry patrons go lies completely in experience. You’ve seen it a hundred times! One restaurant has a 2 hour wait while the […]

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