A typical marketing message that is often seen across many industries is “We’re different” or “A NEW kind of _____.” Usually the message is rendered ineffective as there is no indication of HOW the company or brand is different. This really made me think and the truth is SAYING you’re […]
Today I am feeling a bit contemplative and thinking about the idea of taking risks vs. playing it safe. The world’s greatest achievers have no doubt plunged into the realm of risk-taking. Let’s take Steve Jobs for example, whose contributions and legacy will live forever despite his untimely death. One […]
Hello friends! As you can see it has been a little while since we updated our blog. The end of summer came and went faster than we could blink! After a nice relaxing and much needed vacation in Nantucket, we are back in full swing with renewed motivation. If you […]
Yeah, we’ve all been there. The end of summer is quickly approaching (if it hasn’t already!) and as much as I absolutely love autumn and the new, exciting tasks it brings, it can definitely be hard to get out of “vacation-mode.” Here are a few motivational quotes that will hopefully […]
Some people we say are naturally “creative people.” They seem to be the ones with the great ideas making everyone say “why didn’t I think of that?”. It makes me ponder, what is really the essence of a creative person and why do some people have this trait and others […]