As I have mentioned in a previous post, we live in a world where experience is the new brand. Study after study shows us that the more a consumer actively interacts and participates with your brand, the more positive their feelings toward your brand becomes. Not to mention, their brand […]
2010 was definitely the year of geo-location social networking. The leader in this astonishing SM subset is New York City based Foursquare. Below you’ll find their 2010 year in review infographic with some pretty interesting statistics about their network and its users’ habits. 3rd Idea has successfully implemented Foursquare for […]
I found this awesome quote from Dustin Curtis on Stage Two. He says, Customer experience is the new brand. I’m not referring to a brand as a logo and a typeface. I’m referring to the new kind of brand, the one is formed by the entire experience of a customer’s […]
You cannot watch television right now without seeing an ad for the new Windows 7 Phone. They look like fun, easy to use little creatures. But do I want to buy it? Not sure. I’m still pretty loyal to the iPhone4 (which has changed my life, again). And they promised […]
It seems like everyday we’re introduced to at least a half dozen new “Social media experts” who will gladly assist your business with Twitter, Facebook, Blogging and whatever else is popular that day. With unemployment so high right now, a lot of would-be entrepreneurs are diving into social media, simply […]
It is a widely accepted notion that social media is changing the way we do business. Long gone are the days where people might tell a few of their friends about a positive or negative customer experience. Now, they can tell their entire network of contacts and essentially the world […]
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