When it comes to the topic of simplicity in advertising and marketing materials, sometimes I feel like a broken record. To me, this is one of the biggest and easiest traps to fall prey to. For some reason, there is something about statement-making, simple, and attention-getting ads that cause a […]
Check out these kickin’ summer box designs for Kleenex’s “Perfect Slice of Summer” series. I love them, its great to see a corporation being so creative and fun. Source: Dieline Background information: Los Angeles-based Illustrator Hiroko Sanders created the illustrations for the new Kleenex “Perfect Slice of Summer” tissue box […]
The old adage goes, “If you try to be everything to everyone you end up being nothing to no one.” As harsh as this statement is, there is tremendous truth behind the concept of niche marketing and creating your superiority in the eyes of your niche. A niche market is […]
When you think of your marketing, do not stop at your outside advertising and promotions. Although these things are very important, in your marketing efforts remember to also take into account some other simple things that can yield great results. Here are 5 ways your business can begin creating a […]
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