Demographics and Target audience… Both terms that are used by advertisers on a daily basis, but how much time is really spent delving deeply to find out exactly what makes that target consumer tick? What are their likes? dislikes? Where do they work? What kind of car do they drive? […]
True or False? The point of advertising is to get your name out there. FALSE! We hear this so many times. We ask the advertiser what he/she is trying to accomplish with his all important ad dollars and the response we hear is “Oh, you know..we’re just trying to get our […]
Have you seen the new T.J. Maxx commercials? What an awesome branding campaign! T.J. Maxx has typically been branded as a discount retail store. PROBLEM: This positioning carried perceptions of being “last year’s fashions”, “the stuff nobody wanted”, etc. etc… This new branding campaign is blowing these perceptions AWAY!! For […]
A huge mistake businesses make in smaller markets like York & Frederick is leaving out the Guerilla aspect of any campaign. Sure, its not always the best option, but usually (if properly executed) the most effective. Keep in mind when doing a “Guerilla” campaign that you need to keep it […]
I can remember the first time I saw this ad, it almost brought a tear to my eye (not quite). The “documentary” style is hip and informative. Keith Jackson’s delivery is stellar and the message it gets across: priceless. Drink Gatorade… you’re a winner. They’ve backed it up with proof […]
And disabling comments on Facebook-pointless!RT @airport_girl What's the point of having a blog if you delete the comments you "don't like"?RT @SMMadagency: Research Finds Consumers Crave Simplicity [MediaPost Publications] http://t.co/zapWJV6PRT @theaccomac Charlene's ideas for planning the perfect picnic this summer http://t.co/RBjR85HmAll about strategy 1st RT @3rdidea #Pinterest is a great SM marketing tool, but it is not for every brand http://t.co/iogGEDCH @WeBlogBetter
#Pinterest is a great social media marketing tool, but it is not for every brand and business. http://t.co/1oihU4xY via @WeBlogBetter
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And disabling comments on Facebook-pointless!RT @airport_girl What's the point of having a blog if you delete the comments you "don't like"?