As I have mentioned in a previous post, we live in a world where experience is the new brand. Study after study shows us that the more a consumer actively interacts and participates with your brand, the more positive their feelings toward your brand becomes. Not to mention, their brand […]
I was reading our local news paper (The Harrisburg Patriot) and noticed a letter to the editor. This letter was written by a concerned citizen in South Annville Twp., PA, which is just a few miles from Hershey. His suggestion was for various ways the state of Pennsylvania can make […]
While watching Sunday Night Football last night (ridiculous game) I noticed that good old Kris Kringle stars in a few commercials this season. I was multitasking so I didn’t have my eyes glued to the TV, but these two stuck out. The first one comes from Mercedes. They’re alleging that […]
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