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Guerilla

Displaying All Posts Filed under the "Guerilla" Category
  • 08.29.2011 Use Experience To Create A Positive Emotional Response
    Customer Experience, Guerilla, Marketing, retail No Comments

    As I have mentioned in a previous post, we live in a world where experience is the new brand. Study after study shows us that the more a consumer actively interacts and participates with your brand, the more positive their feelings toward your brand becomes. Not to mention, their brand […]

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  • 07.30.2010 John Kearney of S. Annville Twp PA is a genius!
    Advertising, Guerilla, Humor, Marketing No Comments

    I was reading our local news paper (The Harrisburg Patriot) and noticed a letter to the editor. This letter was written by a concerned citizen in South Annville Twp., PA, which is just a few miles from Hershey. His suggestion was for various ways the state of Pennsylvania can make […]

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  • 04.06.2010 Domino’s terrorizes “pizza holdouts”
    Advertising, Guerilla, Humor, Marketing, restaurant advertising, restaurants No Comments

    In their latest campaign, Domino’s Pizza focused a lot cash & coin on advertising to just 3 people. But, the world was watching. In a recent survey, Domino’s found that everyone thought their pizza was terrible. In an effort to change that perception, they changed their recipe. What has followed […]

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  • 12.14.2009 Christmas Ads: Santa Works at Mercedes, Shops at Sears.
    Advertising, Guerilla, Humor, Marketing No Comments

    While watching Sunday Night Football last night (ridiculous game) I noticed that good old Kris Kringle stars in a few commercials this season. I was multitasking so I didn’t have my eyes glued to the TV, but these two stuck out. The first one comes from Mercedes.  They’re alleging that […]

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  • 11.18.2009 SMS Marketing Clearing Cars Off the Lot
    Advertising, Guerilla, Marketing, retail, technology No Comments

    Normally, talking about texting and cars in the same space would warrant the voting of a bill in the House of Representatives. Today, however, we’re talking in a whole different context: text messaging to sell cars. While I could sit here and churn out facts on why text message (aka […]

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  • 07.14.2009 Tight Marketing Budget? Inexpensive Marketing Tips for Retail, Restaurants, and Entertainment Businesses
    Advertising, Guerilla, Marketing No Comments

    It seems that businesses are cutting back as much as they can. Unfortunately, this often means that marketing and advertising budgets take a back seat. This is one of the worst things to do! Remaining consistent with your advertising while others are cutting back and disappearing results in gaining market […]

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    3rdideaBack in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiN
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    oldwitherowTrying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.
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