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Displaying All Posts Filed under the "Advertising" Category
  • 11.04.2011 What Makes A Brand
    Advertising, branding, Marketing No Comments

    We hear the terms branding and brand thrown around all the time in reference to a logo or visual representation, however a brand is the total image or personality of your business. It is built from a collection of perceptions as a result of exposure to EVERY aspect of your […]

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  • 11.02.2011 How Are You Different?
    Advertising, branding, Marketing, Ramblings No Comments

    A typical marketing message that is often seen across many industries is “We’re different” or “A NEW kind of _____.” Usually the message is rendered ineffective as there is no indication of HOW the company or brand is different. This really made me think and the truth is SAYING you’re […]

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  • 10.12.2011 Back To The Basics
    Advertising, branding, Marketing, social networking No Comments

    Seth Godin posted a fantastic blog today entitled, “First, make rice.”  The basis of his post states that if you can’t get the rice right, you won’t be able to serve good sushi. Translate that to the marketing world and this becomes a poignant message. Unless you are really good […]

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  • 08.29.2011 Use Experience To Create A Positive Emotional Response
    Customer Experience, Guerilla, Marketing, retail No Comments

    As I have mentioned in a previous post, we live in a world where experience is the new brand. Study after study shows us that the more a consumer actively interacts and participates with your brand, the more positive their feelings toward your brand becomes. Not to mention, their brand […]

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  • 07.14.2011 Welcome to Our New Website!
    Advertising No Comments

    We’re very pleased to have our new website up and running! In the next coming weeks, we will be constantly adding more portfolio information to keep you up-to-date on what we have going on at 3rd Idea. The site has been designed to be ultra sleek and simple. We want […]

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  • 01.24.2011 Foursquare grows by 3400%
    Advertising, Customer Experience, Marketing, social networking, technology, word of mouth No Comments

    2010 was definitely the year of geo-location social networking. The leader in this astonishing SM subset is New York City based Foursquare. Below you’ll find their 2010 year in review infographic with some pretty interesting statistics about their network and its users’ habits. 3rd Idea has successfully implemented Foursquare for […]

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    3rdideaBack in the real world :-( (@ Miami International Airport (MIA) w/ 60 others) http://t.co/Nmg4TyiN
    4 days ago
    oldwitherowTrying to trim down the 4,000 photos that we took @3rdidea and @VHenderson3's wedding. If they weren't so damn cute, it'd be a lot easier.
    4 days ago
    jasonkonopinskiAt @3rdidea — http://t.co/e4TuqP9i
    4 days ago
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