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Our Blog- Musings and Ramblings About Modern Marketing

  • 11.04.2011 What Makes A Brand
    Advertising, branding, Marketing No Comments

    We hear the terms branding and brand thrown around all the time in reference to a logo or visual representation, however a brand is the total image or personality of your business. It is built from a collection of perceptions as a result of exposure to EVERY aspect of your […]

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  • 11.02.2011 How Are You Different?
    Advertising, branding, Marketing, Ramblings No Comments

    A typical marketing message that is often seen across many industries is “We’re different” or “A NEW kind of _____.” Usually the message is rendered ineffective as there is no indication of HOW the company or brand is different. This really made me think and the truth is SAYING you’re […]

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  • 10.13.2011 Taking Risks
    branding, Marketing, Ramblings No Comments

    Today I am feeling a bit contemplative and thinking about the idea of taking risks vs. playing it safe. The world’s greatest achievers have no doubt plunged into the realm of risk-taking. Let’s take Steve Jobs for example, whose contributions and legacy will live forever despite his untimely death. One […]

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  • 10.12.2011 Back To The Basics
    Advertising, branding, Marketing, social networking No Comments

    Seth Godin posted a fantastic blog today entitled, “First, make rice.”  The basis of his post states that if you can’t get the rice right, you won’t be able to serve good sushi. Translate that to the marketing world and this becomes a poignant message. Unless you are really good […]

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  • 10.04.2011 5 Quick Tips For Ultra Effective Facebook Posting
    branding, Marketing, social networking No Comments

    Around 90% of your Facebook “likes” will never actually visit your page once they choose to “like” you. Instead, most people get their information from the posts that show up in their newsfeeds. This means there is a lot of information competing for attention every time someone opens up their […]

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  • 08.31.2011 Is Your Social Media Content Generation in a Rut?
    social networking No Comments

    It will inevitably happen. For a while, you’re on a roll. You have so much to talk about on your social media portals. Then it happens. You sit there in front of the screen and you’re drawing a blank. One of the most frequent comments we hear is “I just […]

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  • What Makes A Brand
  • How Are You Different?
  • Taking Risks
  • Back To The Basics
  • 5 Quick Tips For Ultra Effective Facebook Posting

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    VHenderson3RT @3rdidea @cbs21news: Social couponing becoming the new way to save money. http://t.co/Aar879LD
    14 hours ago
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