I just finished reading AdWeek’s article “How Change Happens,” by David Mitchell and Kirk Souder – it talks about the difference between working for changing and successfully making changes. It focuses mostly on non-profit initiatives (getting more people to put on seatbelts and getting fewer to drunk drive, for example), […]
Peer pressure gets a lot of bad press – it’s the reason all those rotten kids of today are drinking, smoking, and using drugs, after all. In small doses and at the right times, however,it definitely has a plus side that often gets overlooked. If you can’t remember what high […]
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