It’s the season we’ve all been waiting for! The Holidays. Everyone has or is in the process of shifting gears and preparing for a successful retail holiday. Although the numbers are looking postive, unemployment and the recession is still causing nervousness among retailers going into the busiest shopping season. So […]
The new Prius Billboard in Times Square gives iPhone users the chance to upload their drawings to be displayed on the board. This is a fantastic wave of creative advertising that breaks the boundaries of interactive. Out of the box ideas, like this one, get you noticed, get you viral […]
…And it works both ways: positively or negatively. Advertising and the way people make purchasing decisions have shifted. This is not new information, yet there are still those clinging to the “way things used to be.” Now more than ever, companies must rely on word of mouth marketing and customer […]
I just finished reading the AdAge Digital article entitled: “Why Search May Not Click for Retailers by Abbey Klaassen. ” According to the article, retailers are inclined to throw lots of money into search for this upcoming holiday season, but the truth is, the search trends are showing this may […]