Being genuine and authentic are words that inevitably pop up in conversations about social media and social media marketing. It sounds simple enough, but yet people sometimes still get caught in the trap of shameless self promotion and appear like a robot instead of engaging with users and participating meaningfully.
I’ve been thinking about authenticity a lot lately. Not only in online communication, but in the business world. “Authenticity” seems so open-ended. I asked myself what does it really mean to be authentic? What are the characteristics of a business that is acting that way?
I came up with the following that can be translated in the social media realm…
1. Authentic Businesses Are “Givers” : Instead of promoting themselves, Authentic Businesses share the love! They link to numerous blogs and comment on blogs. They spread Re-tweets and give credit where credit is due. People appreciate givers and these businesses give a lot!
2. Authentic Businesses Add to the Conversation: Social media is like a party. People are chatting and mingling with different people in the room. Likewise, people on social media sites such as Twitter are all chatting about anything and everything. You wouldn’t (hopefully!) walk into a party and start shouting about your latest promotion. Most of us will be friendly, start chatting, meet someone new, ask them about themselves. Business may certainly come up, but sincerely adding to the conversation is foremost.
2. Authentic Businesses Are Helpful: Some people are afraid to give out their expertise and advice. They hold on to their knowledge with a tight fist. In another blog post I have mentioned the theory of an open hand. Sand falls out of a tight fist, but and open hand will hold it. The same holds true with the information you provide via social media. YES it is “giving your expertise away for free.” But the upside is so much better. People establish your credibility, they trust you, and they are more likely to reach to you when it comes to a purchase decision. Helpful businesses show that they care about their customers and consumers will remember a business that has helped them.
3. Authentic Businesses Realize Relationships Take Time: Relationships need communication, honesty, and trust. With those key elements, it will build over time. Social media is no different. If you take the time to cultivate, relationships will grow.
4. Authentic Businesses Practice the Golden Rule: It’s common sense, but so often people forget. If you would not want it done to you, then don’t do it!
This Blog Post is an excellent, practical guide to follow to ensure you are on the right track to building authenticity and meaningful online communication. 19 Presence Management Chores You Could Do Every Day
