How many business owners know the feeling of investing in an expensive advertising campaign and not getting a return? It is disheartening and frustrating, especially in a down economy when it seems that advertising budgets are the first to get cut. If you are in a pattern of seemingly unsuccessful […]
Next week, CBS & Pepsi are teaming up to put a video ad in the center of Entertainment weekly. Yes, you heard correctly. The ultra slim video screen technology will interact with readers in the New York and Los Angeles markets. I think this is one of the coolest concepts […]
Yeah, we’ve all been there. The end of summer is quickly approaching (if it hasn’t already!) and as much as I absolutely love autumn and the new, exciting tasks it brings, it can definitely be hard to get out of “vacation-mode.” Here are a few motivational quotes that will hopefully […]
When asked to identify a brand, many people probably automatically go to a logo or slogan. Although these are both very important aspects of a brand, the implications go FAR beyond the surface. Your brand is your image, however it is more than visual appeal - it is deep-rooted thoughts […]
When it comes to the topic of simplicity in advertising and marketing materials, sometimes I feel like a broken record. To me, this is one of the biggest and easiest traps to fall prey to. For some reason, there is something about statement-making, simple, and attention-getting ads that cause a […]