When you think of your marketing, do not stop at your outside advertising and promotions. Although these things are very important, in your marketing efforts remember to also take into account some other simple things that can yield great results.
Here are 5 ways your business can begin creating a more positive and memorable customer experience. The bonus: these things are relatively free to execute!
- Fragrance: The sense of smell is a huge memory trigger. If your store has a signature fragrance, it will remain in their minds. This can be as simple as lighting a candle or burning fragrance oil. Vary the scent toward the mood you want to create. (i.e. sultry, clean, lively, or understated)
- Music: Music can change a mood faster than anything! Make sure the music you are playing is reflecting the type of emotions you want your customers to feel while in your store and remain true to your brand image.
- Samples: Sampling will allow your customer to imagine what it would be like to own your product. Encourage your customers to try on clothes or jewelry, sample the perfume, or have a taste of a new dessert.
- Greet your customers: No one wants to be bombarded by a sales person when they walk through the door, but being met with a warm, cheerful smile and greeting can do wonders to set the tone! I have walked into stores countless times and have been met with a disgruntled employee. Despite the merchandise, the mood has already been set.
- Gain a piece of information about your customers: Ask your customers what their names are and learn them! Ask any number of questions (without being over-bearing and annoying, of course)…Are they local? Have they been in the store before? Are they shopping for something special? Make mental notes of each piece of information you gather to remember next time they come in. It will make your customers feel so special when you remember them next time.
Feel free to add your tips and suggestions of other ways businesses can create a positive customer experience.
