Though it may be difficult to believe, the world of design can get boring from time to time. I certainly know we’ve had our moments where we just had to get up and get out of the office for a while. For some, the creative process turns from work to […]
Check out these kickin’ summer box designs for Kleenex’s “Perfect Slice of Summer” series. I love them, its great to see a corporation being so creative and fun. Source: Dieline Background information: Los Angeles-based Illustrator Hiroko Sanders created the illustrations for the new Kleenex “Perfect Slice of Summer” tissue box […]
I just finished reading AdWeek’s article “How Change Happens,” by David Mitchell and Kirk Souder – it talks about the difference between working for changing and successfully making changes. It focuses mostly on non-profit initiatives (getting more people to put on seatbelts and getting fewer to drunk drive, for example), […]
The old adage goes, “If you try to be everything to everyone you end up being nothing to no one.” As harsh as this statement is, there is tremendous truth behind the concept of niche marketing and creating your superiority in the eyes of your niche. A niche market is […]