- The new “Throwback” bottle
I just started seeing the special “throwback” Pepsi bottles. Love it! Additionally, I loved that they used the term “throwback” instead of the more obvious “retro” (read: my title). Pepsi is so good at identifying with the new generation even when looking at the past. They could have chosen to use “old skool” but, even Pepsi knows, that is “old skool.”





