Sometimes the most overlooked and underestimated form of marketing is guerrilla marketing. These marketing “tricks” (which, by the way, are a favorite at 3rd Idea) is often less expensive than other forms of media AND is more effective! A solid guerrilla campaign calls for some creative flair, clever thinking, and […]
Wal-mart… we all have certain feelings associated with the retailer, but through their new campaigns they are trying to change these previous feelings. The task is to create a new image still resonating with those tightening their budgets, but adding the aspect of high value and sophistication. Hence, “Save money. […]
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