Yes, they’re genius. If you really want to follow someone’s lead (although at 3rd Idea, we prefer to set the trend), Apple is a great example! They “get” “it,” especially when it comes to complete brand follow through. Why am I saying this?
Right now, I’m using a new “MacBook Pro” at the Apple Store in Lancaster. 3rd Idea is in the process of converting to a complete Apple setup and we’re excited be apart of the “Apple Revolution.”




