True or False? The point of advertising is to get your name out there.
FALSE! We hear this so many times. We ask the advertiser what he/she is trying to accomplish with his all important ad dollars and the response we hear is “Oh, you know..we’re just trying to get our name out there.” To which our response is, wouldn’t you rather get potential customers to come in your door? …use your products or service? …patronize your business? Of course, the answer is YES! So then why do we waste our time and money on messages that are not compelling, and justify the spending on “getting our name out there” ?
I’m sure you can name businesses in the area that you KNOW about and have HEARD about, but have you shopped there? This shows that getting your name out there is not the most important goal. The goal of advertising is to build awareness yes, but to build awareness for your unique selling proposition! Give potential customers a reason to choose you!
Demand more for your ad dollars than just simple, cliche, advertising. We have some ideas…
